Gender (In)Equality in Sport
The world at large has been trying to stand up against gender inequality and has been suggesting ways and means to lessen the gap. However, the reality seems to be different when we take a look at women’s participation in sport around the world. Inequality has been an issue ever since women were introduced to sports. The sporting world talks about how women make less than men, how female athletes often have to work full time jobs on top of being professional athletes and the obvious unfairness of the disparity despite the equal amount of effort they put in. The issue is not just equal pay – it is the Marketing and Promotion . The disparity between men and women in sports is even more stark in terms of media coverage. Underrepresentation of women by the mainstream media along with feminization and sexualization have remained consistent over the past 35 years. For instance, almost 42% of sportspeople (in the United States) are women...